Riding 4 Dollars has been in effect for nearly a month now. The promotion gives riders on the weekends different prizes for correctly answering questions and getting through to the live manager at 18004mytaxi/Yellow Cab. Last week, the Shark Club of Costa Mesa joined us to give away gift certificates and free passess. Most prizes include a free taxi voucher good for $10 - $50 off a taxi trip. Other prizes included a free ride for the night and a free dinner from the A Restaurant of Newport Beach.
Cab riders love the interaction and the chance to win a free ride. Taxi drivers are reporting that the good vibes rub off on them too, and they are happier and actually encouraged to provide better service. Its all good Karma.
Now, you the Newport Beach rider, can post suggestions or other comments on how to improve the program.
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